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Let Them Ref - Scottish Football Association
Client
Scottish Football Association
Agency
Bright Signals
Why treat them differently: the film was created to challenge behaviour, encouraging people to respect referees and recognise just how vital they are to the game. This idea came from a simple insight: referees train hard. They give up their weekends, stay fit, stay focused, and bring the same love and passion for the game as the players. So why do we treat them differently?
The film follows a real-life ref in the 24 hours before a grassroots match - training, preparing, staying focused - ending on a twist. A simple but powerful message: referees are footballers too.
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