The Challenge:
Thanks to social platforms like TikTok, recent rises in neurodiverse diagnoses have skyrocketed, with over 20% of the global population identifying as so.
Yet for this neurodiverse community, something as simple as going out can feel blinding; where stepping into social spaces can trigger feelings of overwhelm and anxiety.

Human Insight:
Sensory overload can be really tough for neurodiverse folk, especially when social spaces with crowds, bright lights or loud noises challenge how comfortable they feel with their surroundings and striking conversations with old and new pals.

Strategy:
Take the edge off sensory overload and brew better bonds over a HEINEKEN beer.